Retailers can take advantage of metaverse technology in areas including omnichannel commerce, personalization, product development, and loyalty.

Chain Store Age recently spoke with Justin Hochberg, CEO and founder of metaverse creation company Virtual Brand Group (VBG), about how the metaverse is rapidly evolving from a concept to a crucial commerce channel. VBG works with retailers like Forever 21 to create immersive virtual environments.

How can having a Metaverse store help retailers reduce their physical overhead?
The metaverse works for all kinds of consumer-facing brands. And it offers three different benefits that are very different from what exists in web 2.0. First of all, in terms of reaching a global audience in one go, these platforms are not segmented by country or geography…