The following guidance provides helpful information on acceptable descriptions of metaverse-related goods and services in Canada, the United States (US), the United Arab Emirates (UAE), the European Union (EU), the United Kingdom, and Singapore.

Given the rise of virtual worlds and the metaverse, brand owners may wish to evaluate their own brand portfolios with a view to expanding coverage to encompass this developing space. Virtual worlds allow for the movement of digital goods themselves, and trademarks designed for real-life goods may not necessarily extend into those digital worlds, depending on their application. In addition to considering possible enforcement mechanisms in the metaverse, brands may want to consider a proactive approach, with a view to creating protection strategies…