BOSTON, October 13, 2022 — While seemingly every brand has been racing toward the new technological playing field known as the metaverse, red archer – a leading canned wine company – has decided to engage in a different way, highlighting the confusion behind what the metaverse really is. And they have done it together with the creative director Elizabeth Banks.

Join Banks as he samples Archer Roose’s new varietal, Bubbly Rosé, at the metaverse. Archer Roose lets his client decide for herself if he’s done a decent job of explaining and navigating the metaverse. However, at the end of the day, the brand recognizes that the wine is perhaps best enjoyed in real life.

“We love technology and innovation,” says Marian Leitner, CEO of Archer Roose….