The decryption story reported earlier this week that Flipkart will soon launch Flipverse, a metaverse-themed interactive virtual shopping destination, in India.

Sources close to the development confirmed that the e-commerce player has partnered with social media platform Meta and Ethereum scaling solution Polygon for the project.

Flipkart is expected to make an official announcement of its Flipverse during Flipkart’s Big Billion Day sale.

What is the Flipverse?

The Flipverse shopping experience is expected to transform e-commerce from static 2D product catalogs to real-time experiences that allow users to ‘walk’ through a store, enjoying 3D store displays.

Flipverse will host games, contests, launches, NFTs, brand activations, product launches, and mystery boxes. It’s …