THE FACT THAT? Unilever-owned Dove is launching Real Virtual Beauty, a series of partner-backed actions across the games industry designed to shatter beauty stereotypes and equip the next generation of gamers and creators with the tools they need to develop the self-esteem and confidence in your body.

THE DETAILS The personal care brand is launching the campaign with Real beauty in Games Training, a course developed in collaboration with the Center for Appearance Research and industry experts to help creators reflect the diversity we see in everyday life and avoid contributing to prejudices and stereotypes in design.

The brand also partnered with female-led game studio Toya to launch SuperU Story, a free-to-play experience on Roblox designed to help girls build body confidence.

THE WHY? About 1.3…