A dog-themed crypto asset rivaling Dogecoin (DOGE) and Shiba Inu (SHIB) is skyrocketing ahead of the launch of an ad blitz on New York’s Times Square.

New data reveals that memecoin Floki (FLOKI) has surged 70% during the last 24 hours in anticipation of the ad blitz. Floki is trading for $0.000230 at time of writing.

In a new thread, the development team behind FLOKI says the ad campaign will push Floki into New York’s mainstream, noting that starting on March 15th, the ads will be running for three months straight.

“Floki is back in the mainstream of New York with an aggressive marketing campaign: Times Square Plaza!

Starting March 15th and running for a full three months, Floki will be prominently displayed in the historic and unforgettable Times Square Plaza in New York on a massive double-sided HD LED screen that is directly beside the Nasdaq billboard in Times Square!”

In an accompanying article on Medium, the Floki team gives more details on the when, how, and where the ads can be viewed.

“The HD LED screen is 56 feet wide by 29 feet high, located five stories above the northeast corner of the intersection at 1500 Broadway and West 43rd Street.

The digital billboard is so large that it covers 1,624 square feet of viewing space, which is larger than the average home in Manhattan according to PropertyShark. This 1500 Broadway Spectacular is strategically positioned in the heart of Times Square Plaza, known as ‘The Gateway to New York.’

The dramatic digital exhibition will display our ten-second advertisement a minimum of four times per hour, airing for 20 hours per day, from 6 am to 2 am, over a 93-day period. This will deliver a minimum of 7,440 ten-second spots in total.”

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