• The metaverse promises to help companies market themselves in novel ways.
• Many brands envision creating unprecedented experiences for customers.
• Metaverse technology is not yet widespread and some companies’ target audience may not be using metaverse platforms.
• This article is for small business owners who want to better understand the metaverse. and if they should invest in this new digital space.

The set of emerging technologies known as the metaverse promises to change, or at least improve, almost everything about the way we live and do business. Yet these Web3 technologies remain marginal to the lives and work of most Americans. Does it make sense for small businesses to invest time and money in the metaverse, or are conventional marketing channels more effective for…