Disney CEO Bob Chapek said in November 2021 that he is making the necessary preparations to allow the company to combine its physical and digital assets in the digital realm.

In his quarterly earnings call last year, Chapek said that the company has long been at the forefront of adopting emerging technologies that can enable it to enhance its entertainment offerings.

During that time, the CEO said that all the efforts they have made were simply opening acts for the time when they can combine their physical and digital worlds to “tell stories without boundaries” in their “own Disney metaverse.”

Chapek and Disney seem to be motivated by the idea that technology and entertainment companies are slowly shifting their focus on…