How often do we hear that the Metaverse is here or that we’ve been living in it for a while after playing first-person view games on phones or PCs?

A hot tech topic these days, the Metaverse has piqued everyone’s interest. According to a McKinsey report titled “Marketing in the Metaverse: An Opportunity for Innovation and Experimentation,” Internet searches for the term Metaverse increased 7,200% in 2021.

You may have heard of how musical artists have invested in the concept. It doesn’t stop there. Canvas is considered by many global companies to be lucrative from a business point of view. Investment banking giant JP Morgan Chase has already unveiled its virtual workplace and immersive experience on Decentraland, a Metaverse platform.

What’s in it for vendors in the Metaverse?

Of…