AAs this year’s holiday season approached, Pacsun designers were given a new directive: to create a seasonal collection for the metaverse. So they took a handful of the brand’s latest styles sold online and in stores—like a plaid flannel shirt, baggy black wash jeans, and an orange raglan hoodie—and with a few clicks turned them into replicas. virtual flats that fit any avatar. on your shopping list.

The idea, at least, is that teens who put physical clothing on their Christmukkah wish lists might want a matching virtual outfit for their avatars. Digital versions, which are less expensive, can be purchased on Roblox for less than $5.

“What we have found…