Source: news.google.com
Fashion giant Diesel has partnered with the HAPE NFT project as part of its Web3 efforts. Under this partnership, Diesel will launch its exclusive NFT collection, co-created by Diesel Creative Director Glenn Martens and Hape founder and creator Digimental.
The interesting aspect is that the NFTs in this collection offer physical and digital advantages. To get started, Diesel will first introduce Diesel Genesis Hape, a Diesel ambassador within the Hape community and web3 space.
This latest NFT collection will include a limited edition of the iconic 1DR POD crossbody bag. In addition, members will also have access to exclusive events along with other exciting benefits for the community. The release date for the NFTs has yet to be decided. However, Digimental and Stefano Rosso will be co-hosting a Twitter Spaces at 6pm CET on January 25, detailing the NFT collection amongst other things.
The partnership paves the way for Diesel to establish its foothold in the NFT space. On the other hand, HAPE is focused on strengthening its presence in the digital fashion space. While there is still time for the collection to go live, you can visit their website to sign up.
Digimental was enthusiastic about this new collaboration saying that Diesel reflects the strategic approach of bridging the gap between the Web2 and Web3 brands to innovate together. At the same time, this initiative aims to provide new experiences and opportunities for both consumers and brands.
Well, it’s not the first time Diesel has explored the NFT space. At the beginning of this year, Diesel launched a trendy NFT collection called “D:VERSE” on Rarible. With this upcoming NFT drop, Diesel will surely attract more customers with its newest offers and additional benefits.
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