Global digital agency Dept has introduced its new Web3 and metaverse unit, WEB3/DEPT, to help clients experiment with blockchain technology, create immersive metaverse experiences, and offer multi-layered strategies for NFT launches.

The unit has 300 people and has been responsible for 5% of the Department’s income this year. He has worked on over 60 Web3-focused projects and has created work for brands including H&M, Tomorrowland, SPIN, Eurovision, Sprite (along with Marvel), and Dubai World Expo, as well as Web3 natives including HAPE, Circle, Dequency, Yuga Labs. and Circle of Merit.

According to Dept, the new unit will make it easier for clients to leverage the agency’s expertise in business transformation across Web3, blockchain technologies, immersive web experiences, AR, VR, gaming and the metaverse, as well as proprietary blockchain solutions. , webGL, pixel streaming and blockchain education.

The team will also introduce a new Web3 Labs platform to help both customers and employees better understand Web3 fundamentals, including the difference between crypto currencies and crypto technology, why decentralized technology is here to stay, and the bases on wallets, NFT, DAO, markets, and stablecoins, among others.

Isabel Perry, vice president of WEB3/DEPT, said that Web3 and the metaverse are the two transformative technological evolutions of the next decade. “But it’s hard for CMOs and CIOs to figure out where to start. Over the last two years, we have helped so many brands redefine the way they interact with their customers that we feel it is time to combine all this experience and knowledge under the banner of WEB3 / DEPT,” she added.

According to the agency, his experience at Web3 is based on a strong technological focus and dates back to 2015, when he helped build the first crypto bank with Circle. Since then, the agency has gained experience in blockchain applications and marketplaces, including creating Algomart, an open source solution based on Algorand’s sustainable blockchain to launch an NFT marketplace.

Dept is also responsible for a number of immersive web, AR/VR/XR, gaming and metaverse experiences, including a US$100 million Metaverse R&D Center in Melbourne for Thai media giant T&B Media Global; a unique Web3 experience for fashion brand H&Mbeyond that turned its showroom into an immersive virtual experience; and a Cookie Monster AR game within the Sesame Street Yourself app.

Dept CEO Dimi Albers explained that Web3 feels a bit like mobile in 2006: it’s still in its infancy but it’s sure to have an impact for everyone, everywhere. “We believe that the combination of our strong intellectual property, track record of delivering over 60 Web3 projects, and our diverse mix of engineers, creatives, and strategists who understand the Web3 vision sets us apart, along with our ambitious R&D plans. in EMEA, the US and Asia Pacific,” he added,

Founded in Amsterdam in 2015, the Dept is made up of more than 3,500 people in 17 countries on five continents and reached $500 million in revenue this year. Albers said INTERACTIVE-MARKETING in an earlier interview that agencies in Australia and India are on his radar as the markets present the agency with the right opportunities in asset quality, scale and long-term value creation for brands.

He is also confident that Dept has the right amount of diversification in its offerings, clients and revenue streams to sustain growth even in difficult times, despite the volatile economic situation.

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