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Definition of the metaverse and the future of physical and digital brands

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Definition of the metaverse and the future of physical and digital brands

Source: www.forbes.com

By Christos Makridis

The metaverse economy could be a total $8-13 trillion addressable market by 2030 with a wide range of use cases across sectors, according to a 2020 report from Citibank. Most applications of metaverse experiences have been largely entertainment-oriented, such as virtual parties or concerts, but several leading academic institutions have also been experimenting, including Arizona State University’s Dreamscape Immersive and Arizona State University’s Open Metaverse Initiative. the University of Nicosia.

But experts and institutions vary in their definition of the metaverse. “The metaverse is the next evolution in social connection and the successor to the mobile Internet,” marked by the ability to move “seamlessly” between spaces, according to Meta. Apple, on the other hand, thinks…

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