Daler Mehendi’s purchase of virtual land in the PartyNite metaverse made headlines earlier this year and now appears on the country’s most beloved trivia show, Kaun Banega Crorepati Season 14 as a multiple-choice question.

The show’s host, Amitabh Bachchan, asked a contestant, “Which of these in the year 2022 bought a virtual land and named it Balle Balle Land?” The question was played by Rupees One Lakh Sixty Thousand and the options were Mika Singh, Daler Mehendi, Diljit Dosanjh and Harbhajan Singh. The contestant used a life preserver to answer: audience poll. 56 percent of the audience voted for Daler Mehndi and the answer was correct.

Speaking about the development, Rajat Ojha, founder of PatryNite, who had signed the land deal with Daler Mehndi…