The world’s FTXs may not have been secure, but they were easy to use. Cassatt wants to see that same simple experience, with a decentralized twist. “Actually, I don’t think anyone has gotten on Web3 if they’re not escrowing their own crypto,” says Cassatt, a former director of marketing at ConsenSys, the Ethereum development studio. There is an understandable reluctance to embrace full self-stewardship. The average person (myself included) gets giddy at the thought of having to keep track of a 16-word seed phrase. Or to keep a hardware wallet safe. Within a few months of buying a car, for example, I lost the title and had to spend hours at the DMV pleading my case; maybe cryptocurrencies could help me “be my own bank”, but I have a feeling it would be a lousy bank.