The number of content creators has been increasing exponentially. According to a recent report by Meta, the global creator economy is projected to exceed $100 billion. Over the years, YouTube has become an important platform for creators. According to a recently issued statement, YouTube said that by 2021, its creative ecosystem had contributed more than Rs 10 billion to Indian GDP and supported more than 750,000 full-time equivalent jobs in India.

In this two part reportAdgully delves into the ecosystem of content creators to discover the trends that will drive this economy in 2023, engagement with brands on one side and consumers on the other, the emergence of virtual influencers and much more.

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Outlook for the Creator Economy to 2023 Part 1:…