The metaverse represents the next version of the web, creating immersive 3D experiences that evolve traditional 2D websites into a connected series of virtual worlds. Consumers and businesses are already exploring ways to enhance their everyday activities, deepen connectivity, and unlock more exciting apps. New research from McKinsey estimates that the potential economic value of the metaverse could generate up to $5 trillion by 2030. The report, “Value Creation in the Metaverse” also found that 57% of metaverse-aware companies say they are adopters. Emotion is also on the demand side. Fifty-nine percent of consumers are excited about transitioning from their daily activities to…