We’re not just going to play in the metaverse, we’re going to shop, buy, sell, socialize, and even work in 3D virtual realities. Just ask the marketing executives of any top consumer brand.

But marketers and managers alike may be in for a rude awakening as the metaverse’s small but growing ecosystem encounters a growing problem with cybersickness, a digital version of motion sickness that seems to be much more common with reality headsets. virtual.

Publications ranging from Glamor to Neuroscience News have started writing about it, but cyber sickness isn’t just a condition that grabs the headlines.

Clinical studies published by the National Institutes of Health (NIH) and Nature carry titles such as “Reduction of Cybernetic Sickness in 360-Degree Virtual Reality” and “Clinical Predictors of…