New Holland Agriculture, a brand of global capital goods company CNH Industrial, has reached beyond its core agricultural audience to show the world at large what the farm equipment maker is doing in terms of innovation and technology.

From January 5-8, 2023, the company will be at the Consumer Electronics Show 2023 in Las Vegas, USA with Touchcast and Microsoft, and will showcase a powerful simulation of a metaverse commercial customer experience with its prototype of T4 Electric Power tractor, complete with autonomous features.

Visitors to the event will be able to see the tractor thanks to Touchcast, a leader in creating immersive experiences in…