Source: news.google.com
Chipotle launched its first branded Roblox experience in October 2021. Subsequently, the popular chain has worked to expand its presence on the platform and position itself as a forward-thinking and tech-savvy brand. In an exclusive interview with The Drum, Chipotle CMO Chris Brandt reflects on the brand’s year in the metaverse, how not to be lame on Roblox, and why you shouldn’t trust your instincts in this strange and unknown virtual space.
Since 2021, the metaverse has become a key area of focus for a growing number of brands: a virtual goldmine of opportunity that promises vast new marketing opportunities, new revenue streams, and new modes of engagement with Gens Z and Alpha.
The problem is that the metaverse is notoriously confusing. Although it is a typical one that usually…
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