Now, as tech brands globally are cutting jobs amid recession concerns, Chingari is ramping up its hiring.

Sumit Ghosh, Chingari’s CEO and co-founder, says the company plans to hire for technical, content, and creative roles. In order to expand into global markets, the Chingari app has been adapted to the local languages ​​of those regions, and the company will hire local staff in those areas. This year, they intend to launch in Latin America and Africa with 400-500 open positions available for hire.

“Other platforms raised funds, but burned too quickly without creating any sustainable revenue streams. At Chingari, we have multiple revenue streams like Creators Cuts, where we take a share of sales, Chingari subscriptions, and creator and user badges that have helped us create a sustainable income stream,” says Ghosh.

However, Chingari remains bullish on the Indian market, particularly its Web3 community. “We believe that 2023 will be a breakthrough year in terms of web3 adoption in India,” says Ghosh, “where it will witness deeper penetration and coupling of traditional systems with blockchain technology.”

This is a view shared by many other homegrown Web3 brands in India, that while it takes some time for blockchain and web3-based content to become mainstream in India, but as these technologies gain more understanding and acceptance , may become more widespread in the Indian content market. “Early adopters have a better chance of becoming technology leaders in the space,” according to Ghosh.

The Chingari app currently has a user base of 1.9 million – creators who can monetize their content through the GARI token.