People walk past the countdown clock for the Qatar 2022 FIFA World Cup in Doha on October 20, 2022.Photo:VCG

As the craze of the World Cup soccer tournament spreads across the globe, Chinese internet platforms are rushing to join the carnival and compete for a large number of sports fans in the country by offering a 5G-enabled and virtual “metaverse-like” visualization. reality (VR).

The efforts will help Internet giants secure a growing amount of traffic during the sporting event, analysts said, but more importantly, the widespread use of new technologies will allow companies to hone their product offerings.

Two notable entrants are the Chinese streaming service Migu, a subsidiary of China Mobile, and Douyin, the Chinese TikTok. The two streaming platforms have…