This article explains how virtual influencers give marketers the power to innovate in unimaginable ways.

November 21, 2022 10:03:00 | Article | partner content

Masahiro Mori, a Japanese roboticist, coined the phrase “uncanny valley” to describe the apprehension humans experience when encountering something almost, but not quite, human.

This theory rings true when we consider one of the fastest growing phenomena in the influencer marketing industry today; Virtual influencer marketing. Virtual influencers like Bermuda, Imma, Shudu, Rozy, Kyra and more are fictional characters with partially or fully artificial appearances that are the creation of artists and tech companies. And this gives marketers the power to innovate in unimaginable ways.

Influencer marketing is evolving…