For their first trip into the metaverse, Cheetos is giving fans the chance to “resurrect” a favorite flavor for a limited time.

– After many years of instigating mischief in the real world, Chester Cheetah and Cheetos ® are bringing their mischief to virtual reality this Halloween. Cheetos today introduced Chesterville, a new digital suburban neighborhood unlike anywhere real or virtual Cheetos fans have visited before. Filled with all sorts of gimmicks and the chance to relive a flavor in the real world, Chesterville is the first foray into virtual reality for both Cheetos and the iconic Frito-Lay® snack portfolio.

Located within the Meta Horizon Worlds, Chesterville is a naughty boy’s dream: a place to embrace your inner Chester Cheetah, ditch the standard trick-or-treating, and stir…