ChatGPT will remove the search and open a path to Web3

But it’s not just about the media. It’s brands, governments, nonprofits, bloggers: anyone striving to grab a piece of the world’s audience’s limited supply of attention is locked in a competitive dance governed by the search algorithm of Google. From that structure was built the core business model of Web2: the sale of user data to programmatic advertisers who pay structured fees on a similar measure to “pageviews”, “uniques” and “sessions”.