LONDON — Charlotte Tilbury Beauty is delving into the metaverse with the opening of Charlotte’s Beauty Realm, the brand’s first 3D virtual store with a gaming experience. It is scheduled to be released on Thursday.

The brand entered the metaverse earlier this year, partnering with experiential e-commerce platform Obsess.

For the holiday season, it plans to enhance the experience by offering options for users to create their own avatars and specify skin tone, hair color, and body type.

They can also try on and shop makeup and skincare from the holiday collection and replicate looks featured on Kate Moss, Jourdan Dunn, Twiggy and Lily James, who star in the beauty brand’s holiday 2022 campaign, which It is inspired by Studio 54.

There is also a…