The branded experience features soccer-themed games for players to compete against. for NFL awards in a live-streamed finale.

CAMDEN, NJ, January 12, 2023 /PRNewswire/ — The ‘Official Soup Sponsor of the NFL’ is taking soup to the metaverse by launching the Well-built FuelUp Tournament, an immersive experience with Fortnite Creative. Just in time for the NFL playoffs, Well-built is merging the game’s branding with the native soccer-themed Fortnite game. As a brand known for fueling the daily hustle, the Well-built FuelUp Tournament features three unique challenges to test players’ speed, agility, and accuracy, including:

• Spicy Soup Sprint: Players will fly through marked cans and slide down a giant spoon race to complete the course as quickly as possible.
• Protein Power Course: Players…