Source: news.google.com
With digital consultancy Publicis Sapient, Buxom will enter the metaverse for the first time on January 17 with a gamified experience in the virtual world of Decentraland.
Publicis Sapient will lead the development of the metaverse, integrating the company’s core capabilities—strategy and consulting, product, experience, engineering and data, and AI—to bring it to life.
The partnership comes on the heels of the launch of Buxom’s best-selling Plump Shot franchise with the new Sheer Tints collection, which will be featured in a variety of ways throughout the “Plumpverse” experience. Available in 15 shimmering sheer shades, Sheer Tints are packed with vegan collagen, peptides, and moisturizing oils to visibly plump, smooth, and condition to deliver both…
Read More at news.google.com