From a lectern below three giant screens, Professor Alain Goudey lectures on digital transformation to students from around the world in a conference room that seats hundreds of people. Yet all of this is in the virtual realm, one that offers a glimpse of a potential future for entrepreneurship education.

His employer, Neoma Business School in France, is one of many forward-thinking European institutions entering the metaverse, an immersive digital world where students are represented by 3D avatars. This is due to its potential to make learning more interactive, but also business opportunities. Management consultancy McKinsey estimates that the metaverse will generate up to…