Surprising absolutely no one, it turns out that the UK hardly cares about the metaverse, especially compared to the rest of the world. But, for startups and businesses, this apathy is actually an opportunity.

First, however, the data. According to a report by law firm Gowling WLG, 10% of UK consumers are not interested in the metaverse and 20% don’t expect it to go mainstream. On top of that, many people are concerned about its downsides: