On Tuesday, Maruti announced Expoverse, its third attempt to create a metaverse environment for its users after Nexa-verse in July 2022 and Arena-verse in December. The first two metaverse experiences for India’s largest automaker were similar to virtual car color and configuration simulators, and were available in all of its showrooms.

While Expoverse will be available with virtual reality headsets at 1,100 Maruti Suzuki dealerships, it will also be accessible via a link that allows users to access the company’s metaverse experience in a web browser.

South Korea-based Hyundai Motor, which is India’s second largest auto company by market share, showed its own metaverse experience…