Boy Meets Girl and the House of Blueberry will launch a four-piece digital fashion collection that will be sold exclusively at Blueberry’s Metaverse Fashion Boutique and Catalog, beginning January 10.

The four digital wearables represent some of the best-selling Boy Meets Girl brand staples in the physical world, including leggings, sweatpants and two signature T-shirts. Roblox users can browse the virtual boutique and test designs, creating custom digital identities for their avatars.

“As someone who was an early adopter of virtual marketplaces, this was a natural partnership for me,” said Stacy Igel, Founder and Creative Director of Boy Meets Girl. “I am delighted to bring Boy Meets Girl to the metaverse in collaboration with House of Blueberry. During COVID-19, my…