Source: www.thehindubusinessline.com
Media and entertainment company Shemaroo is taking Bollywood into the metaverse. It has launched a ‘Shemaroo Theatre’ that will be accessible on the Metaverse platform, Decentraland, in partnership with Filmrare, a metaverse development and consulting company. This collaboration will open the window to a great collection of Bollywood entertainment for the world. Shemaroo Theater will take virtual visitors to an exciting screening experience that includes a lavish lobby, box office counter, virtual trailer zones, along with popcorn and beverage counters for immersive storytelling. Backers will be able to enjoy a Bollywood movie every Friday, starting on October 7, 2022, which will initially be free for users.
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