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BMW sees its future in the metaverse

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BMW sees its future in the metaverse

Source: innotechtoday.com

Building a new car factory is a billion dollar investment. Remodeling an existing factory can also cost hundreds of millions of dollars.

On the other hand, increased manufacturing efficiency goes directly to the bottom line. Lean manufacturing is a key element in building a successful automotive company. Ask Elon Musk about the impact of “manufacturing hell” on Tesla’s bottom line.

Enter the latest technological tool: the ability to build a digital twin of a factory, replicating the building, its assembly equipment, robots, and even its employees. Using Nvidia software that enables design collaboration in a shared virtual space that also follows all the laws of physics, the BMW Group is the first automotive company to trial this advanced…

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