Users visit a virtual boutique where their avatars try on the threads. Stacy Igel, founder and creative director of Boy Meets Girl, calls these fashions the conclusion of her musings on “clothing as protection” that began in her previous collections. “It’s about the journey of the protector and the hero,” she says.

In the non-pixelated world, meanwhile, Boy Meets Girl has released an organic unisex kids’ version of the collection via Saks Fifth Avenue. Those retail from $39-58 and feature a catalog.

We spoke to Igel about these initiatives shortly after the official launch party. Here is our conversation:

Tell us how the Boy Meets Girl x House of Blueberry collaboration happened.

I have been dabbling in the gaming world since 2009 with my association with FFG and my