How does an agency celebrate a 40th anniversary in 2022? For Blue Chip, the answer came in the form of a metaverse party. The agency’s main clients are consumer products companies that haven’t fully embraced the new frontier. Therefore, the leadership team invested money and time to create an agency-wide celebration and learning event.

“One of the reasons we’ve been a successful company is because we’re always looking to the future to help our customers succeed, especially as consumer habits evolve and technology advances,” said Sarah VanHeirseele, director of growth of Blue Chip. “Celebrating our anniversary in the metaverse felt like an amazing opportunity to honor our past, while also helping our employees experience and embrace this new space in a fun and engaging way…