In association with Alkimi Exchange

While Web3 is on the horizon (if not already upon us), uncertainty remains about the value of some elements of this new phase of the Internet. Technologies, including blockchain, NFTs, cryptocurrencies, and the metaverse, have emerged with mixed receptions, with proponents extolling their revolutionary potential just as loudly as opponents express their disbelief, with many still undecided.

However, the belief that Web3 could completely reshape the ad-tech industry is strong, with the metaverse expected to be worth USD $5 trillion (~£4.03 trillion) by 2030 and the ice thawing a bit. on crypto regulation, it looks like their technologies have a future. Here, we’ll take a look at these aspects of Web3 to see if they have the potential to be truly…