Diving Summary:

• Just 10% of marketers surveyed believe the metaverse is irrelevant to their industry, a figure that represents continued optimism about technology going forward, according to Deloitte’s Global Marketing Trends 2023 report.
• Still, almost half (45%) of those surveyed saw development and implementation as a challenge. Marketers are also taking varied approaches to the metaverse, with some jumping into existing platforms and others investing in proprietary platforms.
• Blockchain was another area of ​​focus, with 41% of marketers planning to use the technology to support their advertising strategies in 2023. Among CMOs prioritizing tackling the regulatory environment, 35% already have blockchain tools…