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Blenders Pride Glassware Fashion Tour Launches Metaverse Fashion Campaign

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Blenders Pride Glassware Fashion Tour Launches Metaverse Fashion Campaign

Source: news.google.com

Now in its 16th year, Blenders Pride Glassware Fashion Tour, powered by the Fashion Design Council of India, has reinvented its iconic legacy for a more youthful, inclusive and innovative edition. Taking a 360-degree approach, to create a first-of-its-kind amalgamation of fashion and technology, the Fashion Tour entered the Metaverse this year.

The Fashion Tour launched ‘Blenders Pride Glassware Fashion Tour Park’ at Decentraland, where India’s first exclusive metaverse fashion show took place on 10th December 2022. She featured outfits from the Fashion Tour’s ‘Style Gallery’ exhibit called ‘This is not a T-shirt project. These were unique t-shirt sets designed by 60 local fashion designers and labels, embellishing and/or deconstructing the basics…

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