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It’s that time of year again. To wrap up 2022 on the Glossy Beauty Podcast, West Coast correspondent Liz Flora (sincerely yours), beauty and wellness editor Emma Sandler, and senior reporter Sara Spruch-Feiner sat down from New York and Los Angeles to chat via Zoom about The biggest beauty industry trends of the year.
The power of short videos for beauty was more obvious than ever this year, thanks not only to the impact of TikTok viral trends driving sales spikes for brands, but also to the influx of social platforms emphasizing the format. . But challenges with social advertising due to Apple’s iOS policies, coupled with Gen Z’s love of shopping at retail, have spurred more beauty startups…
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