BBVA Mexico’s asset management division launched its first investment fund targeting blockchain and the digital economy and will be available to any type of investor. The asset manager claims to have the largest market share in Mexico at 22%.

“The digital economy will help promote economic growth and enhance attractive investment opportunities,” said Hugo Nájera, General Director of Customer Solutions at BBVA Mexico. “With this strategy we seek to capture profitability for our clients from the expansion of cloud technology, digital assets, Blockchain and the new generation of the internet.”

It will invest in fintech, web3, including blockchain and the metaverse, and tokens. The latter will include non-fungible tokens (NFTs), tokenized real estate, and cryptocurrencies.

BBVA Switzerland was one of the first banks to offer cryptocurrency investments directly to its clients when it launched last year, and certainly one of the first not to target accredited investors. However, to open a BBVA New Gen account, customers must deposit $10,000 or its equivalent.

The Spanish arm of the bank has very significant experience in blockchain, having piloted a variety of blockchain bond and loan issuances for which it won an award in 2019. Most recently, BBVA participated in the IDB’s blockchain bond issuance. which was listed on the BME stock exchange in Spain. market.