BBDO Dublin announced today that it has been named a finalist for Best Experimental (Metaverse) at the 12th Lovie Awards.

As a finalist, BBDO Dublin is also eligible to win a Lovie People’s Choice Award, which is voted for online by fans around the world. From now until Thursday 6th October, Irish voters can show their support by voting on voteRSA.ie and by doing so help spread the word about this new 3D road safety educational tool.

The Road Safety Authority’s learning portal is now available to primary and secondary schools across Ireland, to teach children about road safety. It is Ireland’s first branded metaverse and the world’s first metaverse for road safety education.

It is an educational road safety metaverse that takes users through an online 3D road safety adventure…