Banks have long known that if they can capture customers’ attention when they’re young, they’re likely to take them for life. For this reason, they have always been quick to embrace new and emerging trends, and today’s hot tech potato, the metaverse, is certainly no exception.

Gen Z consumers are fully digital natives: online is the default option for them when searching for the products and services they need. The metaverse, immersive and persistent digital environments that potentially offer everything we need to live our lives digitally, under one roof, provides new ways for businesses to connect with customers. Banks, as always, have been willing to capitalize…