With internet searches for “metaverse” increasing 7,200% in 2021,^[i] brands have been moving quickly to register their trademarks for virtual goods. Registration provides protection against third party infringers and also indicates the ambitions of a brand in the market. But while some well-known brands have been active and successful in early-stage metaverses, the reality is that Metaverse is still in its infancy and relatively primitive. Tech leaders like Nvidia CEO Jensen Huan and Epic Games CEO Tim Sweeney, for example, have expressed their opinion that the Metaverse will only start to emerge in the next few decades.

Depending on the progress in technology such as AR and VR hardware, real-time 3D rendering, and network solutions, there is a real chance that records for…