Now he leads a team of 60 who are distributed in offices in New York and Miami. Part of the “reinvention” was to rebrand VaynerNFT as Vayner3 (as in Web3) and focus on a more holistic consulting approach. The scope now includes education, long-term strategy, and infrastructure development to support future deployments. “The higher demand and the higher added value that we provide are really strategic services,” says Akkineni. “The phase most companies are in is being thoughtful, strategic, learning and deciding if they are going to take a step.” She says that 7/11, for example, is a partner they’re working with to develop the Web3 strategy, but they haven’t executed anything yet because “it’s not the time.”