Smart contract platform Avalanche (AVAX) is powering a new web3-based voucher program for a Chinese digital payment platform.

In a statement, Avalanche says the voucher program targets food and beverage merchants and consumers in Southeast Asia. The smart contract platform is partnering with Alipay’s merchant ordering solution, Alipay+ D-store, as well as the payment firm’s partner e-wallets.

The Ethereum (ETH) competitor says consumers, particularly local milk tea buyers who complete branded minigames on partner platforms, will receive web3-enabled vouchers in their e-wallet, which they can use to pay for their purchase and get a discount.

“Vouchers give users discounts of up to 50% on milk teas sold by 10 popular milk tea brands at 500+ shops in the region, with 2,000+ shops in the pipeline.”

The program represents the first phase of a two-part proof-of-concept. The second phase aims to onboard over 100 million more users from the Philippines, Singapore, Malaysia, Thailand, and Chinese nationals who visit those countries as tourists.

Avalanche says the program will allow merchants to test web3 solutions that can improve their relationship with customers and generate new revenue streams.

“Additionally, Alipay+ D-store’s Web3-enabled voucher program unlocks the possibility of collaboration with other brands that use digital collectibles and other blockchain-powered features.”

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