Maruti Suzuki, one of the largest car manufacturers in India, has announced that it will bring its customers’ retail experience into the metaverse. The company announced on January 1 that it would launch a VR (virtual reality) network for its Arena series of showrooms, allowing its users to experience Maruti Suzuki Cars online or through authorized dealers.

Maruti Suzuki to Prepare Metaverse Showrooms

Automotive companies are beginning to take advantage of virtual reality and the metaverse to allow customers to take a different approach to their products. Maruti Suzuki, one of the leading car manufacturers in India, announced that it will start offering immersive metaverse-based showroom experiences for its line of cars.

The company, which has produced millions of cars for India…