The Zug-based company is poised to save companies billions on counterfeits and product counterfeits with powerful IoT sensor-based blockchain technology using the touch of a smartphone.

Authena AG, the leading provider of NFT ownership certificates and phygital authentication at the single SKU level, announces M3TA™ at CES 2023 in the Swisstech Pavilion. QR codes, holograms and barcodes can be easily copied: product counterfeiting and counterfeiting cost industries hundreds of billions in lost revenue and put human lives at risk by fostering declining exploitative forced labor global ESG goals.

“In the past, all objects were physical, but the explosion of cryptocurrencies, avatars and digital art brought with it an explosion of digital objects,” says Matteo Panzavolta, founder and CEO of Authena AG. “In the future all objects will have a physical soul and a digital identity, creating the new “phygital” universe. But these dummy items are vulnerable to attack, leaving consumers exposed to physical counterfeit products and unknowingly buying fake NFTs, rendering them worthless. Authena solves this for the consumer with the touch of a smartphone.”

Using powerful sensor-based IoT blockchain technology, Authena Shield™, Authena L1VE™ and the newly announced Authena M3TA™ put the power of single SKU-level product authentication in the hands of the consumer. with the touch of a smartphone.

Authena enables companies to track every touchpoint in the supply chain, including environmental conditions, geo-tracking, border crossings, rough handling, and offers NFT authentication with metaverse portability across multiple industry verticals.

“We started by protecting the authenticity of physical goods in the pharmaceutical, food and luxury markets,” continues Panzavolta. “M3TA™ is the next evolution of Authena’s commitment to providing the authenticity connection for manufacturers and producers to secure the bridge between their physical products and digital twins.”

Using M3TA™, Authena recently worked with Adidas and the FIBA ​​Serbian red stars team to exploit the full potential of Web3 by providing NFT fans to access exclusive events, video content and photos. In the next game of the Euroleague against Real Madrid the January 10, 2023NFT owners will be invited to attend the match and, at the end, the players will hand-deliver their authentic signed jersey, a trend that will be of rigor in the future of sport.

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product details

Authena L1VE™ has the smallest rechargeable tracker at the single SKU level and monitors in real time in 185 countries. Brands keep track of their products using an AI-enabled dashboard with built-in alerts and analytics. Sophisticated sensors deployed via the blockchain detect:

• Temperature changes and multi-environment conditions
• Real-time location monitoring and “world-first” capability for brands to steer supply chains across country borders, even with poor connectivity
• Auto-detection of attempts to divert, detection of percussion or “rough handling”

Authena M3TA™ provides certificates of authenticity and ownership via NFTs associated with its physical twin. In a world of counterfeiting with the explosion of NFTs, companies can ensure the safety of products and fictitious products with certificates of authenticity and ownership and experiential benefits including portability to metaverse worlds.

Authena Shield™ is an end-to-end authenticity platform embedded with physical digital seals that provide security and authenticity to physical products, making counterfeiting difficult and unprofitable on a large scale. Using multiple layers of encryption, Authena Shield™ enables direct manufacturer-to-consumer alerts related to product tampering or damage at every point in the supply chain, from initial sealing to receipt and opening of the product by the consumer.

Authena’s technology has been working in more than 185 countries with more than 20 customers, many of them global corporations moving from pilot integration to production.

Customer Case Studies:

• Pharma: Working with one of the largest pharmaceutical companies in the world currently under NDA.
• Sports Memorabilia: Collectible Phygital pre-sold via NFT for the Serbian Basketball Team and in collaboration with Adidas.
• Wine & Spirits: Bored Gorilla wine linked to NFT collection that unlocks phygital perks for owners; limited release ofby Karl Locher 60th – Founder’s Anniversary Reserve” physically secured NFT Swiss whiskey and in the metaverse, the value of each bottle increased to more $5000 USD.
• Fragrance and cosmetics, luxury items, industrial applications.

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