Source: digiday.com
With a recession on the horizon, brands aren’t cutting back on metaverse marketing spending, but few of them seem to agree on exactly what it is.
“Most brands don’t have a clue what’s going on,” said Lewis Smithingham, senior vice president of innovation at Media.Monks. “Which is great, that’s what we’re here for.”
Over the past year, the metaverse has been reclaimed by different parts of the tech industry, primarily the gaming industry, which believes the metaverse will grow out of pre-existing virtual game worlds, and the Web3 sector, which argues that the metaverse should be built on the blockchain infrastructure if it hopes to succeed.
Lately, the gaming sector seems to be winning this battle, at least when it comes to brand associations…
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