Source: news.google.com
The alpha:
- On December 14, dance music icon Armin van Buuren will release Armin’s All Access (AAA). This budding community aims to give his fans a deeper way to interact with him and his music on Web3, according to a press release shared with nft now.
- The release will feature artwork created by Dutch crypto-artist Rik Oostenbroek, best known in space and the art world in general for his stunning 3D art.
- AAA NFT owners will enjoy a host of exclusive benefits including previews of previously unreleased van Buuren tracks, audio versions of exclusive DJ sets, select merchandise, and a private Discord channel that promises “direct contact with Armin van Buuren.” “.
why does it matter
EDM royalty Armin van Buuren already has extensive experience building communities. In 2001, he released the a trance-like state radio show, which currently boasts a listener base of approximately 44 million, according to a press release shared with NFT Now. Throughout the COVID-19 pandemic and subsequent lockdowns, the Dutch producer gained a new appreciation for the power of community and went to work hoping to create digital analogues of the communities he has built in the real world. through his various concerts and tours around the world. years. “I began my journey some twenty years ago seeking to build strong connections with people around the world through music,” van Buuren said in the press release.
“The pandemic caused a break and made me realize how important it is to me. Chatting on my Discord channel, which I launched a few months ago, took me back to the days of chatting with everyone on IRC chat while recording A State of Trance episodes, and that’s the personal touch I crave.” With the upcoming release of Armin’s All Access (AAA), you may finally get a taste of that personal touch once again. Upon the project’s launch on December 14, AAA NFT holders will gain unlimited access to van Buuren’s exclusive content. This will include previously unreleased cuts, exclusive DJ sets and, most importantly, access to a channel that will put headlines in “direct contact” with the Dutch musician.
Tellingly, a yearning for community and that “personal” touch also influenced van Buuren’s decision to enlist the help of fellow countryman Rik Oostenbroek in bringing Armin’s All Access to life. “We got in touch online, we talked a lot, and we realized that we had both gone through similar phases in life before, during, and after the pandemic,” van Buuren said in an interview with nft now. “As we connected, I felt that he would be able to create something that would reflect all of that, as well as the soul of the community that I decided to launch, so I asked him and he was happy to take on the project. It’s been an absolutely incredible collaboration ever since.”
Whats Next
The upcoming Armin’s All Access release will serve as van Buuren’s formal debut into the world of NFTs. Despite Oostenbroek’s previous experience in the world of NFT art, AAA’s development was not without its obstacles. “While Rik had to think carefully about the artwork itself and all that he would embody, my team and I had to consider what perks or content would resonate the most with the community and my fan base,” he said. Fortunately, he had a whole career of experience to help guide you through the process. “Years ago, I became the first artist in the world to power an entire radio show on Spotify, and that came with a number of challenges similar to those we encountered throughout this process. But we learned a lot about Web3 along the way, and that got me really excited about the possibilities.”
Of course, following the release of Armin’s All Access, van Buuren will join a long line of his contemporaries who have successfully leveraged blockchain technology to create deeper modes of engagement for their fans. In particular, this includes long-time contributor Steve Aoki, who has been extremely bullish on all things NFT for years up to this point.
In van Buuren’s eyes, NFTs come with a number of unique benefits over Web2 platforms like Patreon when it comes to keeping fanbases happy and engaged. Much of this comes down to the rapid growth of blockchain technology, which has allowed NFTs to quickly rise into the public consciousness. “Its rapid growth is generating new developments in [a] every day, many of which can be perfect for building a community or promoting music,” he said. “Honestly, I think it’s the future, mainly because of the seemingly endless possibilities. And it’s great to work with an amazing digital artist whose artwork never ceases to amaze me.”
But wait! There is more
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